about

ExpoSKI was conceived and its entire organization is led by Boischio Comunicação, a company with ties to the growth and popularization of snow tourism in Brazil. Established in 1991 by journalist Adriana Boischio, the company, specialized in Press Relations Services, was established with the calling to serve clients working out of the Tourism, Gastronomy, and Sports areas.

In 1999, the company won over its first Tourism customer, Park City (USA), with a mission to showcase the destination on the Brazilian market. Previously unknown, it currently competes for second place as the most important destination in the Country among the options in the Northern Hemisphere.

This outcome yielded an invitation to work with the country’s first Snow Tourism Club, the American Airlines SkiClub – a partnership that lasted 15 years. Spontaneous exposure on the domestic media attracted more destinations and business partners, consolidating the Boischio as the main disseminator of US snow resorts in Brazil.

With multiple destinations and tour operators, in addition to an airline, Boischio Comunicação has become a reference for the specialist press. It has gained the trust of destinations, agents and tour operators, as well as of journalists from around the Country.